Benefits of Descriptive Domain Names

There are many benefits to descriptive domain names and we will cover two of them in this post. The two benefits of running your website on a descriptive domain are, it allows web surfers to more easily identify the topic or purpose of your website, and it allows search engines the ability to more easily identify the topic or type of content of your website.

Now many people claim that search engines do not consider the keywords in your domain name. Based on extensive experience we have found this to not be true. Our team has developed thousands of domains, many for ranking and lead generation purposes, and we have found that we have ALWAYS been able to more easily rank descriptive domain names than non descriptive domain names. Always!

Using descriptive domain names that have relevant keywords in the domain name will benefit your SEO because the domain name is the text that will be used by the domain owner and other web users as an anchor text when linking, and because keywords in anchor text are important to ranking your website, using keywords in a domain name can help you better rank your website.

Many people ask, Is there still any value in keyword rich domain names for ranking? We say there is, and even if the impact is minimal every bit of help is greatly desired when trying to out rank the competition! But there is more value to using descriptive domain names then just for search engine ranking purposes.

Easy to say, easy to remember.

Many so called ‘gurus’ tell you to stay away from two and three (dare I say four word) domain names, however two and three word domain names can actually prove to be a great asset; especially descriptive domain names. Over the years I can not tell you how many descriptive domain names we have leased to local businesses. These descriptive domain names we keyword rich, an example being NYCPlumbingCompany. These type of domain names not only help you rank well in the geo specific areas you target, but they are easy to say, and easy for others to remember.

When someone goes to a search engine and types in NYC Plumbing Companies, and one of the search results is NYCPlumbingCompany, does it leave and question to the web surfer what this website is about? Actually it is almost an exact match to what they are searching for, which when ranked well, almost always results in a click.

Now yes the descriptive domain name has to be developed with quality content, and clearly look like a legitimate business, but getting your website ranked and getting that first click is half the battle. And with almost 10 years experience developing descriptive domain names we see that they are awesome domains to build your website on.

One last point about descriptive domain names is the fact that many times you can hand register these domain names, or at worst purchase them from others for a few thousand dollars. Descriptive domain names can really help you drive more traffic to your website, and hopefully once there you have the ability to convert hem into customers. Check out our website for ideas, and you may just find the perfect descriptive domain name for your business.